Car adverts have to be inventive to get our attention. After all, there's no real substitute for getting into a driver's seat, pushing down on the accelerator and taking off, so advertisers have their work cut out to persuade us to buy. Here is a list of some of the best car adverts to ever grace the small screen - some breathtakingly ambitious, some fiendishly simple.
1. Honda - The Cog
This advert is a mind-blowing feat of ingenuity - parts of the car are arranged in an ingenious way so that they interact with each other with increasing complexity, resulting in an awe-inspiring chain reaction. Guaranteed to impress.
2. Renault - France vs. Britain
Brilliantly tongue-in-cheek, this series of adverts for the Renault Clio told the story of an Englishman and a Frenchwoman engaged in that age-old battle, that of France versus Britain. Literature, science, arts and history - they cover just about every topic, but it's the chemistry between the two actors that really captures the audience's attention. Oh, and the narration is done by the silver-tongued Paterson Joseph of Peep Show fame, which makes it even better.
3. Vauxhall- Little Dads
Two little boys act like world-weary, cynical middle-aged men in this advert, to hilarious effect. They discuss the merits of Vauxhall Meriva and Zafira models, demonstrate the storage and seat folding mechanisms and boast about how many people they've squeezed into the cars. The only thing they need is a conversation about Swiftcover Car Insurance to become truly authentic grown-ups!
4. Citroen - Transformers
It's a testament to the animator, Neill Blomkamp, that the effects in this advert have endured with age. Unlike so much CGI, this advert succeeds in standing the test of time because it doesn't try to be super-realistic; rather it's more about the character and humour of the robot car's movements. Blomkamp was pretty soon snapped up by Hollywood, directing District 9 and the upcoming thriller Elysium.
5. Peugeot - Take My Breath Away
A golden-oldie from the 80s, this ad for the Peugeot 405 was ground-breaking in its day. It uses quick cuts, visually arresting angles and a soaring soundtrack to show the car performing like a dream, and has no voiceover, which is still unusual to this day. It also contains an exploding billboard, something sorely lacking in many modern adverts!
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